This writer is hitting on what led to The demise of Pontiac, Saab, Plymouth, Mercury and others: The makes in question lost their identity.
That’s exactly where Jeep is now.
In 2014, Jeep resurrected the old beloved Cherokee with a new design that is clearly targeting modern mall adventurers. Similar in design type to the new Nissan Pathfinder, the new Cherokee sports a very feminine look that will be a big hit with mommies with extremely bad taste. Hell, Nissan manages to sell their line of absurdly designed garbage, so Jeep will probably move a few of these, too, but not enough.
Unfortunately, we are most likely witnessing the final stages of the cancer that is destroying this once great car company. Pontiac began its precipitous decline with the release of the Aztec, an error that transformed the Pontiac name in to a joke. The Cherokee, along with the Renegade and the Compass, is having the same effect on Jeep.
The only thing that may save Jeep from itself is the ubiquitous horrid design that we are seeing across the…
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