Jeep mulls a pair of small pickups — but where do they fit in today’s market?

With the midsize pickup truck segment enjoying surging popularity — a trend that’s expected to continue — Mike Manley, head of Fiat Chrysler Automobiles’ Jeep and Ram brands, thinks there could be an opportunity for two more contenders.

Manley has a deep understanding of and background in global markets, especially Asia Pacific and Europe, which is why it makes sense that he’s been working hard to give both FCA brands a higher global profile. To that end, he recently appointed Bob Hegbloom as head of Ram International to coordinate a stronger presence of the pickup-biased lineup in international markets. Jeep has had great success creating “right-sized” products like the Renegade subcompact SUV to gain a stronger foothold in Asian and European markets, while at the same time improving and strengthening stalwart SUVs such as the Grand Cherokee and Wrangler for the U.S.

Read the full story and learn more at PickupTrucks.com: http://news.pickuptrucks.com/2016/04/what-strategy-will-fca-use-for-jeep-ram-midsize-pickups.html

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