In recognition of this #ThrowbackThursday, here are some thoughts I shared in 2015 about Jeep’s new Renegade. I still need to write up my behind-the-wheel review of our recent rental Jeep experience, but these thoughts detail where Jeep missed the mark with its marketing of the Renegade:
The Jeep Renegade, based on the Fiat 500L platform, is the seven-slot-grille brand’s latest attempt at a desirable small car. Though initial response was lackluster, it’s still possible the perpetually blind squirrel may finally have found a nut. Its shared architecture offers economies of scale in a crowded market niche that includes intimidating competitors such as the Nissan Juke, Chevrolet Trax, Kia Soul and even the Buick Encore.
Unlike Jeep’s latest small-car featherweights, Compass and Patriot (the latter of which could’ve made a true successor to the original XJ Cherokee with a few tweaks), Renegade comes nicely appointed and sporting — no, oozing — attitude. It also comes at a time when the micro-car market is booming …
Read my full thoughts here.
AUBURN HILLS, MICH. –– In celebration of the start of production at Fiat Chrysler America’s Jeep® Assembly Plant in Goiana, Pernambuco, Brazil, Jeep introduced the all-new 2018 Jeep Compass this week in that South American nation.
The latest small Jeep, slotting just ahead of the Italian-built Renegade, will be produced with 17 fuel-efficient powertrain options for consumers in more than 100 countries around the world, the company said in a news release.
Jeep’s all-new-for 2018 Compass combines the brand’s noted off-road capability, fuel-efficient powertrains, familiar Jeep design elements and a number of safety and technological features.
The new Jeep Compass will be available in North America in the first quarter of 2017. Additional images and information will be available at the vehicle’s North American debut at the Los Angeles Auto Show in November.
More on the Jeep Compass:
Off-road outfit Daystar has developed one of the first lift kits for the new Jeep Renegade. Combine that with a bunch of lights and tubes attached to the little car’s body, and the Italian compact crossover starts to look pretty mean.
Xtreme Off-Road’s Ian Johnson took Daystar’s Renegade for a spin on Seven Mile Rim, a moderate-difficulty off-road trail in Moab that would have been right around the SUV’s clearance limit, and didn’t hate it.
Get the rest of the story and watch a video of Daystar’s lifted Renegade in action at Truck Yeah!, Jalopnik’s off-road friendly site: http://truckyeah.jalopnik.com/this-is-the-most-hardcore-jeep-renegade-yet-1768359807
• Presentation of 75th Anniversary special edition line-up • Overland new trim debuts in EMEA on Cherokee • Grand Cherokee SRT Night new Special Edition of the fastest and most powerful Jeep® ever • Premiere of Renegade Dawn of Justice Special Edition • Garage Italia Customs reinterprets Cherokee with a one-of-a-kind showcar February 24, 2016 […]